About Me

I'm a seasoned strategy and innovation leader with nearly a decade of experience orchestrating business transformation and product growth at top-tier firms like Credera and frog Design. My career is defined by a passion for integrating deep consumer insights with cutting-edge business solutions to create disruptive, market-leading products. I lead by example, guiding cross-functional teams through complex innovation cycles that translate into substantial business outcomes.

🚀 Visionary Associate Strategy Director | Driving Innovation & Transforming Businesses | Championing User-Centric Insights 🚀

What I Do:

• Strategic Planning & Execution: Navigating companies through growth challenges by implementing robust strategies that leverage consumer insights and emerging tech.

• Innovation Leadership: Spearheading design thinking initiatives that ensure product designs resonate with user needs and market demands.

• Team Building & Leadership: Cultivating environments where creativity and innovation flourish, leading to groundbreaking solutions and enhanced operational excellence.

Achievements:

• Pioneered "Sector Exploration" thought leadership, delivering novel insights that redefined industry benchmarks.

• Directed the strategic overhaul of the Experience Design Strategy team amidst company mergers, doubling team capacity, and integrating significant tech advancements.

• Sustained record of driving significant ROI through innovative product development and strategic repositioning for Fortune 500 companies.