metryx
A Visual Branding Guide for Metryx
The Brand
Metryx provides real-time advanced meter telemetry collection and data management as a service to electric utility companies and their analytics partners. The following guide is a visual branding strategy for this new startup.
The Strategy
Metryx is readying a new, highly disruptive service offering for the electric utility industry. The service combines AMI (Advanced Metering Infrastructure), SaaS, Internet-of-Things (IoT) and “Big Data” collection and analytics. Using a recently developed real-time networked electric meter, we intend to provide meter telemetry collection and data management under a monthly service fee contract with no required hardware or infrastructure costs to the utility.
The following logo, visuals, brand strategy, and asset samples was all created to communicate the product line, goals, and aspiration of the brand through bold colors and modern graphic design principles. The graphics are as new as the technology. With that said, all elements remain keep it simple and Let the tech talk for itself.
